How Do You Promote Your Self-published Book on a Limited Budget?
When you self-publish your own book, chances are you’re going it alone when it comes to marketing and promotion as well, at least in the beginning. But of like everything else in life, effective marketing comes at a price, even if the price tag happens to be “free”. That means you need to prepare yourself for a lot of hard work and tedious hours, trying to get your title the least bit of exposure.
Hopefully, the following information can help. It’s actually a reprint of a blog post I recently wrote. Like so many other posts that I write about self-publishing, this one was one worthy of repeating. So if you’re reading it for the first time, take note of the important points that specifically apply to you, as well as those tips that may apply to you in your near future. If by chance you’ve read this post already, enjoy reading it again, but this time, see if there is something else that you can gain from it; something that will help you promote your self-published books better when you’re dealing with a limited budget.
If you’re a new indie author like me; you know that book marketing is the hardest part of the whole writing a book process. Promoting your self-published title on your own is definitely no easy task, especially if you’re on a limited budget. There are some pretty straightforward things that you can do yourself, and even authors who can afford costly marketing take advantage of some of these same tactics.
Here are a few not too expensive actions that I’ve taken to help promote my novel: Skipping Childhood: A Novel. Once you look over these services, you may find that you’re already familiar with them, and maybe have already tried them. If not, why not check the websites out and see if they’re worth your time. All the websites listed below seem pretty reputable and should be able to provide at least some exposure for your book. If definitely won’t hurt to try the services, even it takes a while for noticeable results.
Try Amazon Book Marketing Services
Amazon Marketing Services are available to KDP authors. It basically works a lot like Google’s Adwords. You can either run an ad campaign based on keywords, or based on other books and products that relate to your own. The minimum Ad campaign amount you can start with is $100, so that’s what I did. That amount can actually be stretched over a period of time, depending on the maximum amount I want to spend per day.
You get to supply some text as a caption for your ad, but only something brief like what I show here for my Skipping Childhood ad..
Killing just ain’t right, but neither is child abuse. A twelve-year-old girl
takes matters into her own hands and when she does, it’s murder!
You want to pick something catchy enough to make viewers want to learn more about the book. You only pay when people click and the amount is deducted from the $100, so you want to be sure your ad properly conveys what you offer so people only click on what they’re searching for.
Check Out KBoards
For those who don’t know, KBoards stands for “Kindle Boards” and for good reason. All the forums on the website and various resources relate specifically to Kindle books. For example, I purchased the $35 service for a 1 Day Featured Book Ad. My “Skipping Childhood” related book ad ran on the day I selected, and they mentioned it in a blogpost and on their Facebook page. The exposure was worth the small fee and I’ll definitely use them again, but I’ll be more strategic about selecting a time frame. Next time I’ll probably order the 2 day book feature for a little more.
KBoards Offer Much More
Since KBoards have so much to offer, I also selected another cool book marketing opportunity that was also economical. This was the KB Book Discovery for only $15. By now you may be thinking, “hmmm, not bad” and you’re right. For a few dollars, why not get as much more exposure as possible? Now that I’ve got your attention, I’ll let you visit the KBoards website and see what you get for this $15 service.
Consider Your Local Library
Now it’s time to consider something you may not have really given thought to for your self-published book; your local library. Hold on one moment and I’ll tell you why. The fact of the matter is, most of you savvy indie authors are probably already up on KBoards, not to mention the ever popular Goodreads, and Book Daily, two more popular sites. If you are, that’s a good thing, but the fact that they’ve become so popular is reason enough not to rest all your hopes in their services. There are just so many of us authors vying for needed attention. That is not to say don’t bother trying these or other options; it’s just to say don’t limit yourself to these.
KBoards, Goodreads, and Book Daily are options that have really become like second nature to new authors and especially two-time self-published authors (by the second time around, you know the ropes). Try them yourself and if they serve your particular purpose, great, use them again. If not, move on to the next one, but in order to do that, you’ve got to start compiling a list of options; paid and non-paid. And don’t be too lazy to SERIOUSLY monitor results.
Since the initial writing of the above information, I’ve written and released another title called: One Bad Deed …Leads to Another and I plan to use the above services, as well as others when it comes to promoting it. So be sure to check back and see what’s new with this little short read that I wrote specifically for the Amazon Kindle short read category.