Passive Book Marketing Helps You Write More Books
I’ve come to the conclusion that passive book marketing might not be the best way in the world to sell your books, but it sure does allow you to write more of them. I’ve recently released my title:
As much as I would like to devote all my time to trying to get people to buy and read the book, if I don’t get started on the next one as promised, my burning passion to keep writing will start to burn a little less with each day.
It doesn’t take a brain surgeon to figure out that all the necessary time needed to market and promote your book has got to come from somewhere. So while you’re busy stressing and pulling out your hair, trying to perform every single book marketing activity you can think of, your actual writing starts to diminish.
Obsessed with Book Marketing
Time and time again, I’ve made this same observation, yet I continue to be obsessed with book marketing. Let’s face it; no author wants to have a completed book that is published and virtually sitting on the digital shelf. If your book happens to be in print format, that’s even worse, especially when you have two or three Proof copies lying around staring you in the face.
So what’s a new or frustrated author to do? I wish I had the answer. Clearly, you can’t stop marketing and promoting your book altogether. But don’t be fooled; if you don’t find a way to strike some kind of balance, you’ll end up quitting your marketing AND your writing.
I personally have high hopes for 2017. I plan to devote the first part of the year to completing the follow up book to Skipping Childhood, but while I’m writing, I’ll also allocate some time for marketing. In order to help me budget my time, I’ve started using a really effective blog feature. Have you tried setting your blog post up to automatically post on the time and day of your choosing?
Scheduling Blog Posts
Scheduling your blog posts is an awesome way to keep your content current, without getting bogged down and strapped for time. Simply plan your posts out in advance, write them, and set them up to automatically post on a designated date.
This kind of scheduling can be a passive way of marketing and promoting your book, without burning yourself out. As long as you write and continue posting topics that engage your readers, you can mention your book and keep the title on their minds.