How Do You Make a Twitter “Moment” and Use it to Promote Your Book?
I’ve recently discovered Twitter’s really cool resource tool called “Moments” and I love it! I think it’s a useful tool when it comes to helping bloggers and writers promote their articles, PLUS helping Amazon authors promote their books. If you take a moment (no pun intended) to learn about this resource, I know that you’ll want to start creating your own Twitter Moments. When you do, be sure to Follow Me on Twitter so I can share them with my followers.
WHAT IS A TWITTER MOMENT?
Simply put, a Twitter Moment is an organized compilation of tweets that
1) You have already posted AND/OR
2) You have re-tweeted from other people AND/OR
3) You post right before creating a Moment.
Just think of it like this. Twitter is a bag containing ALL of your photos (your own, plus the ones you’ve stolen over the years from all your family and friends). You finally decide to organize them, so you buy several new albums (MOMENTS) to group your favorite related photos together.
So to be clear: You can use new, existing, and re-tweeted posts to create your Twitter Moments. Twitter suggests using no more than 10 tweets (plus the cover) when creating your Moments.
This can really benefit an author who sells on Amazon and can be a good way to help promote your book. But instead of including YOUR favorite tweets; concentrate on related tweets that appeal to your audience and that benefit THEM.
WHAT TWITTER MOMENTS INCLUDE
By now you’re probably wondering what you should include when you create a Twitter Moment. In reality, the process is actually easier than you think. When you create your first Twitter Moment, just keep the following in mind.
- Select 10 tweets but don’t just say “Buy my book.”
- Include tweets that talk about topics related to your book
- Topics you select should benefit the viewer
- Tweets can contain a brief excerpt of your book
- Use Retweets related to your book topic
You can sift through previous tweets on your account, and try to find those that you posted and they got a lot of views. You can also re-tweet some of your Followers who posted related tweets, and finally, you can even create new tweets that relate to the book, but benefit your audience.
How to Make “Moments”
The best way to make a Twitter “Moment” is to head over to your Twitter account and simply start making one. Unfortunately, for some people, that is just like cooking from scratch. Although they could probably figure out how to do it; they’d rather have a “recipe” to go by, at least the first time they try out a new dish. For those who can relate to using recipes, a who want a guide on creating Twitter Moments, don’t worry. This blog post is just what you need. Once you consider the simple steps below, you can be on your way to creating your own Twitter Moments.
NOTE: I suggest reading this post all the way through, then go back to the beginning and follow the steps as you read through the article again. To see some examples of what you read below, you can do the following:
Open Twitter in another window. As you read this blog post, alternate between here and my existing “Moment” to see examples of what I’m discussing.
Whenever you’re ready to create your own Moments, don’t forget to:
Follow Charm on Twitter
@subscribe2charm and I’ll Follow Back and RE-TWEET
LET’S GET STARTED!
The first thing you want to do is decide on a theme for your “Moments” and since this post is tailored to Amazon authors, I’d say, decide on a theme, based on whichever book you want to promote right now. When creating Moments, Amazon authors should remember their objective is to EXPOSE the book, not sell it. Viewers want to read topics that benefit themselves so select and/or create tweets that relate to your book, but that benefit the reader.
STEP ONE – Describe Moments
You will need to have a title and brief description for your Twitter Moments. Try to keep it short and memorable, not too vague. Just try and think of a theme that works in harmony with your book title and content; then create a related title and description for your Twitter Moment.
For an example, follow this link to one of my own Twitter Moments:
It was recently created and it can help you get an idea of how Twitter Moments can help promote your own articles, as well as your Amazon books. Let’s continue…
STEP TWO – PROVIDE COVER
When you add a COVER for your Twitter Moment, think of it as part of the description. Take advantage of this valuable resource. Your cover can be used as a great way to provide more enticing information about what the Moment will include.
If the Twitter Page Is open, notice the cover I created for my Moment
If you want it to, the cover you create can serve as a directory or table of contents, which is what I chose to do with my cover. Readers will enjoy having a preview of what’s on the “menu” of your Twitter Moment. The cover can be extremely instrumental in getting people to view your Twitter Moments, so take advantage of it and use it like a tool.
STEP THREE – Add Tweets
The actual tweets you select for your Moment are equally as important as the cover. As an author, you want to accomplish the goal of self-promotion and exposure, but at the same time, you want to provide something useful to the viewer. Make sure to insert tweets (or re-tweets) that do more than relate to your book. Provide something useful, and give ‘em something to talk about.
If you view my Twitter Moment now, notice how the tweets all tie together.
The very last thing you do after adding the tweets to your Moment and clicking “Done” is to announce your new creation on Twitter. All you’re doing is posting a regular tweet that will include a link to the Moment you created.
What happens next is up to you. You can proceed to Twitter and create your first Moment right now. I plan to make several of them, so I can promote some of my books, just like I promote my blog articles.