Frustrated Amazon Authors: Topic of New Hashtag Thread
Amazon authors (for purposes of this article) refer to self-published authors with books published via Amazon’s Kindle Direct Publishing (KDP) platform. It also includes authors who have published their titles via Amazon’s paperback printing platform. So whether you have one or both formats of your book self-published via Amazon, this article has you in mind. But more specifically, this information is for frustrated Amazon authors. Frustrated Amazon authors will be a new focus on my author blog and website, as well as my social media threads. If you want to keep up with the conversations, just look for posts containing #FrustratedAmazonAuthors and check out the latest links and content.
Cause of Frustration
For those of you who are looking for somewhere to vent and complain about Amazon policies that relate to self-publishing, this is not the place. Amazon is not the cause of my frustration. I plan to share my personal frustrations as an author, and would love to hear some of yours; however, this is not about frustration directed at Amazon. This is about understanding what I can personally do in order to increase my Amazon book exposure, visibility and sales. Are you frustrated over what YOU are not accomplishing or doing successfully in these areas? Then you’ll enjoy reading and following posts related to Frustrated Amazon Authors.
Of course there are certainly some Amazon policies that I would like to see handled differently, but I’m more concerned with discovering whatever it is that successful Amazon authors are doing to succeed. Whatever it is, it is vital information to the countless frustrated Amazon authors who are failing and deciding to give up, each and every day.
Mirror Successful Authors
Frustration can result in one of two things for self-published Amazon authors; either you will get discouraged and eventually give up, or you will resolve to do more and immediately start to increase and improve your publishing and marketing activities. I plan to be the latter and the best way to do this is to mirror the actions of successful authors.
While I would venture to guess that the majority of Amazon authors are doing poorly, even those with multiple titles; there are also some who manage to sell a number of books, not to mention get numerous reviews. These are the Amazon authors to watch and keep an eye on. Following their blogs, websites and social media posts can be extremely helpful, not to mention keeping up with them on Amazon Central and watching their Amazon Author Page. Noticing their marketing and promotional activities can help provide frustrated authors with useful ideas of their own. If not, don’t worry about trying to re-invent the wheel; they didn’t. Simply mirror what they do, while finding a way to make the activity relevant to you and your title(s). That is what I plan to do, and hopefully, I won’t stay a frustrated Amazon author for long.
Help Market Yourself
It occurred to me that if I’m truly serious about mastering how to succeed as an Amazon author, I also have to spend more time studying and following Amazon tips and practices. That amounts to listening to what they say about how to market yourself. Contrary to what some authors think, I believe Amazon really does want to see us all succeed. The misconception about them is probably due to the fact that most Amazon authors feel underrepresented by Amazon when it comes to marketing. Let’s face it; sometimes we may feel like our books are invisible on Amazon’s shelves. Some authors complain that unless you’re a notable author or a newbie that happens to go viral, Amazon won’t provide much visibility or exposure.
Perhaps Amazon doesn’t pay attention to most of us right away, but frankly, there’s so damn many of us! I can see how it might be a difficult task on a regular basis. Not only that, but there’s a lot of bad writing to weed through, all mixed in with the good and the mediocre stuff. So ask yourself, if you were a business and in the same position as Amazon, wouldn’t you be extra discriminating about what you do and don’t actively promote?
I think a big part of how much and how soon Amazon will help propel a new author or title has a lot to do with how much the author is doing and seems willing to do. Why would you throw money into promoting someone who is unwilling to help promote themselves? At least that’s how I choose to look at it. With that in mind, I feel motivated to do more, and eventually, Amazon will do more in my behalf.
Use Amazon Tools
One of the best ways to try and improve your book sales and marketing techniques is to start taking advantage and using the useful tools that Amazon has for authors. Be sure to stay tuned to the next post for Frustrated Amazon authors, and read about three extremely helpful tools for authors:
- Look Inside
- Amazon Insights
- Amazon Giveaways
All three are available via Amazon Central. You will learn more in the upcoming post so be sure to return.