Blogging Tips that Make Sense: One Good Example of a Model Pillar Page
When it comes to good blogging tips, and how to make my blog more appealing, I’m always on the lookout for new ideas. Recently, I came across an article written by Bob Carver, a blogger for the CarverTC Inbound Marketing blog. He wrote a post called: 2 Common Types of Pillar Pages and How they Boost SEO.
I thoroughly read the entire article, as well as the supporting information about the topic, and boy was I blown away! In fact, almost immediately, I got started working on my own “pillar page,” just the way he instructed in the article. It took me most of the day to do it, and I’ll probably go back and tweak a few things, but overall, I’m done with it and it looks awesome! I’ve already posted a link to the page on Twitter, along with this image.
About Pillar Pages
There is no way I’m even going to attempt to share all the information I discovered packed in Bob’s pillar of an article. Why would I when he’s done such a wonderful job of laying everything out for you? I will, however, give you the crib notes, or the number one takeaways on the subject.
- Pillar pages are lengthy, comprehensive articles that contain numerous subheadings (among other things)
- Each subheading is almost like another article within an article, only you don’t have to leave the page to glean the information from it.
- Pillar pages are rich with content and offer the information presented in various ways, including text, headlines, bullets, images, videos, etc.
- Jump links are provided on pillar pages, in order to make better navigation through the lengthy material.
- The pillar page may provide some necessary outbound links, however, the objective is to have the page become a recognized authority on the topic with worthwhile sites linking inbound.
- A good way to help the inbound links begin to funnel into your pillar page from the outside is to create multiple articles on the related subheadings.
- In the “outside” articles you create, you can use the pillar page as a reference source and link directly to the section being discussed.
This brief description in no way does the information justice, not when you visit the detailed article mentioned above. So if I’ve peaked your interest enough, simply click Bob’s article link at the top so you can learn all there is to know about pillar pages. Hopefully, in the near future, we’ll all be able to see how well a pillar page can help improve the traffic to our blogs. I invite you to take a look at a model of the one I created on the subject of successful relationship breakups and don’t forget to SHARE WHAT YOU THINK IN A COMMENT HERE OR ON TWITTER. @charmbaker